If you’re looking for a way to express support for Black-owned businesses that truly understand and serve the Black community, there are plenty of great options beyond the usual mega-retailers. It’s absolutely true that shopping with businesses rooted in the community—like Julo—can make a real difference, both economically and culturally. Supporting brands that invest in and reflect your identity often leads to a better experience and helps keep dollars circulating in the community.
Let’s be real: we’ve all heard that tired old line, “beauty is pain.” But as I’ve gotten older—and a whole lot smarter—I’ve learned that true beauty shouldn’t come with a price tag of discomfort. Not for our hair. Not for our scalps. And definitely not for our self-esteem.
The truth? Tight braids and constant tension can lead to traction alopecia—the kind of hair loss that’s heartbreaking, and often permanent. I’ve watched close friends, family, even clients wrestle with thinning edges and bald spots that never fully recover.
As someone who cares deeply about hair health, I realized I couldn’t keep punishing my scalp just for a certain look. There had to be a better way.